Rich Aguilar  

Next Logo


by: Rich Aguilar Level 1 2 years ago


Concept 1

As per usual, let me know where I am at with this one. Could use some ideas on how to make it better or if I need to scrap it all together. ~ Go!

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Youth Logo

Special Direction

Wanted a Logo that had an element of Moving forward or motion.

Target Audience

Youth group



Rich Aguilar   Level 1Rich Aguilar 2 years ago Reply
Here is the mark touched up on Dribbble!
Brian Lucas   Brian Lucas 2 years ago Reply
I don't see this being appealing for youth. The metallic gradient isn't quite doing it for me.

Is this for a particular youth ministry? You might look at what they are wearing / bands they're into, etc. to find style inspiration for the logo. 

I always tried to think of youth branding (and most church branding) as: "How would they feel about wearing this on a shirt at school?" or to wherever they go and aren't around other people from church. 

Youth graphics tend to be a little more grungy or retro/textured. Maybe try a similar theme, but with a grittier feel?

Those are my thoughts. Take them or leave them. You have talent, so I'm sure it will come out great!
Rich Aguilar   Level 1Rich Aguilar 2 years ago
Hey there Brian, 

I am just making sure i read your comment right. Your saying that all Youth Logos in todays trends are Grungy, retro and Grittier?

Just askin'  :)

 ~ Rich
Rich Aguilar   Level 1Rich Aguilar 2 years ago
Removed by Rich Aguilar
Brian Lucas   Brian Lucas 2 years ago

Ha! No, not that all youth logos are grunge-retro with lots of grit. And if they were, that doesn't mean it's a trend that has to be followed.

But what I am saying is that cultural trends among students should be given the heaviest consideration when designing for them.

In my experience (as a graphic designer and as a Youth Pastor), the style of this logo doesn't seem to fit the demographic. 

Again, I could be way off, and I'm no expert. This is just an opinion offered on a design in the critique section. 

The design is great. 

I also agree with what David said below: the gradient might not translate well to black and white print, especially faxing (if anyone does that anymore); and the left side of the arrow is a little funky. 
Rich Aguilar   Level 1Rich Aguilar 2 years ago
So what do you do when your client is very specific about something?

Do you do what you want?...
Brian Lucas   Brian Lucas 2 years ago
You didn't mention what the client brief said. :)

I'm sorry if I'm offending you. I'm not trying to sound lame or anything. I'm just sharing my observation and opinion on this. 

When I get a client who has an idea of what they want, I take that into account. If it's an idea that I feel won't work, I'll mention it and make a case for my perspective on it. 

But if a client is very specific on what they want, that's what I give them. 

If this is exactly what the client asked for, then like I said, it's a great design. The logo is clean and well done. 

I was going beyond the small tweakings of the concept to address the overall style, but again, it's just an opinion. I've never spoken to your client. I don't know the demographic. I don't have any info beyond what you have listed here. Given just that info, it's not what I would do, but that's what is great about this. You get to hear all sorts of feedback and critique where some people will be way off, and some will be right on, and some will give you a whole new perspective, or point out something you hadn't noticed or thought of before. 

I know when I ask for critiques, I'd rather have 15 detailed and honest chunks of feedback than 15 short "looks nice" comments.

What you're doing is creating a logo for a ministry and enabling them to further their mission of reaching students. That's awesome, and I'm stoked to see you putting out such high quality work for the church. (That's what I love about this site in general is seeing all of the great work that people are creating to beautify the message of God's love in graphics). 

Be rad. Keep on it.
Rich Aguilar   Level 1Rich Aguilar 2 years ago
lol, I was just asking.... :)

~ Rich
D B   Level 1D B 2 years ago Reply
Great work Rich, as always. It is fluid, like a group always going deeper, to the "next" thing. It has symbolism in its pointing towards heaven. It has long lasting typography, is that futura? My fav.

I would say the gradient is a little strong for my taste, mainly in the dark orange areas. This may cause problems too with printing, as a black and white version may be hard to pull off.

Also, the left side of the arrow looks a little wonky. I'd pull it in to match the right side as the perspective is not being pulled off.
Rich Aguilar   Level 1Rich Aguilar 2 years ago
Thanks Beck!!

As always, good insight

~ Rich
inPhocus Media   inPhocus Media 1 year ago Reply
This is a great logo and I like the look, and the color. This looks like it would be the online version, another type of logo should be created for the print version. For example the print version does not need to look 3D because it won't have the same effect on paper. (Unless you want the 3D look on paper)

Maybe you can use a capital letter "N" and have the silhouette of a youth.
Rich Aguilar   Level 1Rich Aguilar 1 year ago
thank you for the feedback. The ultimate conclusion was to just make the Logo black and white for print purposes. They wanted to keep the brand very consistent. 

The Color logo would be for T-shirts though and all web based graphics. 

~ Rich
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